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Do you know who your customer is?
Do you have an offer?
Do you have a call-to-action?
Does your copy have features or benefits?
Do you know where your customers are coming from?
Do you have multiple ways for your customers to order?
Does your solo direct mail get lost in the “clutter?”
Do you plan for frequency or are you mailing too much?
Do you test?
Do you know how much your advertising is costing you?
Marketing Channels – Overview

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