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“Success in business implies optimism, mutual confidence, and fair play. A business man must hold a high opinion of the worth of what he has to sell and he must feel that he is a useful public servant.” – R. H. Cabell
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Recent Projects Andersen Direct Mail |
Andersen Oversized Direct Mail |
Four Seasons |
Four Seasons |
Sears |
Office Equipment
Printer and Lettershop
MVS Mailers |
MVS Mailers |
MVS Mailers |
Websites
 FAS Windows & Doors |
 MVS Mailers |
 FJB Associates |
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 Bargin Hunter Franchise |
 Lead Perfection |
Bars and Restaurants
Beenzy’s Bar and Grill |
Beenzy’s Bar and Grill |
Beenzy’s Bar and Grill |
Beenzy’s Bar and Grill |
Case Studies
Modeling a B2B company’s clients with the goal of increasing their customer base
The Assignment
An international postage mailing company assigned the project of increasing both their client base as well as their annual revenues to Clements Direct Marketing Group. The goal was for new companies to call and schedule an appointment and an evaluation of their international mailing requirements.
The Plan
Clements Direct Marketing Group obtained a list of their current clients as well as annual billing. Based on appended information, a list of “targeted” companies was selected, an incentive program chosen, and the campaign budget was agreed upon.
The Implementation
Clements Direct Marketing Group wrote a letter to this target audience emphasizing the experience of the client company, their understanding of potential customer’s critical points along with the incentive to call for an appointment. Two different creative executions were tested with positive and equal results. The program was roll-out using the least expensive creative treatment.
Evaluating and testing new customer acquisition channels for a B2C home services start-up
The Assignment
Clements Direct Marketing Group was engaged on an on-going retainer basis to develop a multi-channel lead generation / customer acquisition program for a start-up home services company, create a weekly forecast model by branch and individual channel along with weekly estimated costs.
The Implementation
After the initial plan was approved, Clements Direct Marketing Group interviewed vendors, negotiated pricing and contracted with same for both testing and on-going direct marketing campaigns (direct mail, co-ops, newspaper FSIs, internet, yellow pages, etc.) The Clements Direct Marketing Group directed the creative execution for these channels as well as implemented creative and offer testing. After the first 6 months and again after 12 we evaluated each channel and redistributed resources based on net revenue against the cost of the campaign effort.
Investigate new business partners for a Lettershop/Mail House
The Assignment
The engagement to review and evaluate new business opportunities for a lettershop was awarded to Clements Direct Marketing Group.
The Plan and Implementation
Clements Direct Marketing Group reviewed and appended data to the client’s list of current and the largest past customer list. After evaluation certain similarities were established. Additionally, two different previously under-served niches were discovered. Based upon both sets of targeted companies the list was selected. A monthly series of telemarketing and direct mail communications was agreed upon using a different creative execution to showcase the client’s capabilities. Different copy was written to address each audience.
Contact Us: Info@ClementsMktgGroup.com • (631) 981-1994