“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Donald A. Adams
Who We Are
With over 19 years’ experience, Clements Marketing Group is a full-service direct response marketing and advertising consulting firm. This direct marketing group specializes in Customer Acquisition / Lead Generation Direct Response through integration of multiple channels. Our goal is not only the evaluation of existing programs, but additionally the creation, production, implementation and evaluation of out of the box programs that increase your leads, customers, revenue and net profitability!
Clements Direct Marketing Group is a group of individuals who specialize in Direct Response / Lead Generation / Customer Acquisition Marketing – Account Management, Analysts, List Specialists, Direct Mail, Co-ops, Print, Yellow Page, Field Marketing, and Internet experts as well as Copywriting, Graphic & Web Design professionals.
This group offers you and your business or organization a seasoned team of associates who have proven experience a vast array of industries – Home Products & Services, Insurance, Printing & Mailing Services, Education and Office Systems to name just a few. The Clements Direct Marketing Group has demonstrated success in both Business to Consumer (B2C) and Business to Business (B2B) Direct Response Marketing.
John Clements, with 20 years in Direct Response / Lead Generation experience, is the founder of Clements Marketing Group, LLC. Since 1986, he has been on the executive management team or a long-standing consultant to firms that have sold in excess of $572.8 Million in direct response based goods and services!
That’s impressive you say, but what does that do for me? Maybe these companies were already successful. The chart below illustrates sample company revenue growth beginning with the year Mr. Clements became involved with the organization:
Revenues in Millions
John Clements began his 20 year Direct Response career in 1975 as an Art and English teacher in Abilene, Texas. Within 2 years he had written his own honors Humanities course and had an “Artist in Residence” from the Texas Arts & Humanities commission. During this time, he was also a part-time Instructor at Cisco Junior College teaching a sophomore level Humanities course which he authored. He moved to Dallas, Texas in 1979 and was a Graphic Artist with Ross Perot’s EDS corporation for 2 years.
During the 1980’s, Mr. Clements was Creative Director for a special promotions company and directed campaigns for Disney’s TRON, Reeses’s Pieces ET product tie-in as well as various Atari launches. In 1986 he joined AMRE a direct response home services company with revenues of $32 million; Mr. Clements was promoted from Marketing Coordinator to Divisional Marketing Director during this time. Within 4 years, the company went public with revenues exceeding $186 million.
In 1989, Mr. Clements relocated to Florida as Vice President for Spray-Tech a home services company that was later acquired by Sears Home Improvement Products and Services Division.
Mr. Clements spent the next 6 years consulting for various organizations and companies from Hawaii to Chicago, Dallas, Detroit and the New York Metro area and in such industries as a Private College, Office Solutions, Home Services, Insurance as well as others.
In 1997, Mr. Clements’ largest client brought him in-house as Vice President of Marketing for a Northeast Regional corporation. In the next 8 years, the Long Island New York based company grew from $19 to $64 million in revenues and achieved top ranking in third-party customer satisfaction surveys.
In 2005, Mr. Clements formed Clements Marketing Group and started consulting again for a variety of companies specializing in Direct Response Marketing methods to increase Customer Acquisition and Lead Generation.
He currently resides on Long Island New York.
“One of the greatest talents of all is the talent to recognize and to develop talent in others.”
– Frank Tyger
Contact Us: Info@ClementsMktgGroup.com • (631) 981-1994